NEWSLINK Wilson Quarterly/Theodore Gerber, Jane Zavisca: WHAT 18 FOCUS GROUPS IN THE FORMER USSR TAUGHT US ABOUT AMERICA’S IMAGE PROBLEMS [excerpt]. After talking with dozens of people in Russia, Ukraine, Azerbaijan, and Kyrgyzstan, two contradictory, prevailing themes emerge about the United States.

THE UNITED STATES has a major public relations problem in former Soviet countries. Not only in Russia, but in Azerbaijan, Kyrgyzstan, and even Ukraine, ordinary people see the U.S. as an arrogant, hegemonic superpower that meddles in the affairs of other countries in a cynical pursuit of its own interests – perceptions that dovetail with the Russian government’s official critiques of the United States, which may explain the success of these particular memes. At the same time, citizens of these countries respect and admire American economic power, technology, culture, and, to some extent, its political institutions. This dual-sided picture – often obscured by crude survey-based measures of views of America in post-Soviet nations – emerged from 18 focus groups we conducted in Russia, Azerbaijan, Kyrgyzstan, and Ukraine between April and August 2014.