Why Lego Succeeded While Jysk Failed in Russia

Truck at Russian Border Crossing

(Moscow Times – themoscowtimes.com – Kristian Magnus – November 28, 2013) Two customs officers halted the truck loaded with toy bricks at the border. Two millimeters. That was the extent of the error in the documents, causing the Lego truck to run into the brick wall of Russian bureaucracy. The truck was not granted entry into Russia until the documents […]

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